The indispensable power of Google Ads

Article written by:  Anastasiia Kostiuk        Category:  Service, Marketing

We all hear that the power of digital marketing and advertising is strong. But why do we need to build our online presence through paid media, when we have been working on our online community for years? We believe it is a combination that does the right job. A combination of powerful marketing leads that we display through advertising and a subsequent use of independently built digital media.

Why is Google Ads so important in digital marketing?


The profile of the modern consumer is described as demanding and impatient. In their search for a product or service, they rarely go to a second page in the search results.

Rather, they expect the first positions to contain what they are looking for. If your business does not appear in those positions, it means that your competitors are giving you little to no chance of appearing in front of your customers at all.

Google Ads today goes far beyond just ads in the search results. It also contains information about your ideal consumer profile and offers various opportunities to match this with your business via numerous media.






How do we help your business grow through Google Ads?


We know that every company is different and has its own special communication with its customers, which we only want to strengthen, enhance and broaden.

We do not apply one common strategy, but rely on measurements and deliver craftsmanship. We thoroughly research your customers' journey and build an individual strategy that connects to your sales funnel to get the maximum benefit from Google Ads. This means that sometimes we can use just one medium and sometimes we can use all possibilities, again depending on what suits your business best.



Are you looking for the best effectiveness and expertise, and are you interested in our Google Ads services? Then contact us and ask for more information!

Author: Anastasiia Kostiuk

After many years working for Google, I focus my experience on providing brands with the necessary knowledge how to strategically plan, manage and monitor digital advertising activities.