The timeless power of e-mail marketing

Article written by:  Anastasiia Kostiuk        Category:  Service, Marketing

Since e-mail communication is embedded in our daily communication, e-mail marketing is nothing new for the public and businesses alike. With data collection, web platforms and social platforms working closely together, the impact of e-mail marketing is growing. Years ago, e-mail marketing was used as a solution for direct selling. Today, we use data-driven email marketing as a single component of the overall sales and conversion funnel.

How can e-mail marketing help my business?


E-mail marketing is a digital medium that can be used by companies of all sizes to acquire, bind and retain their customers or target group. We see this powerful tool not only as a digitalisation of the classic direct mail advertising. This way of digital communication allows us to support your company to combine communication with customer and demographic data. Meanwhile, we are able to monitor the communication and learn more about the target group while talking.






How can we make it work together?


E-mail marketing can become a new successful medium within your company's marketing strategy. However, it should be done with an eye for detail, with a strategic approach, supported by monitored insights and as a strong combination between sales and marketing. Without at least one of these elements, your campaign can be practically great, but still result in a spamming experience within your target audience.

We understand that this negative result is the last thing you want to invest in. By working together, we can prevent unwanted results from entering your email marketing campaign and find an efficient way to reach your specific goals.



Are you looking for the best quality and interested in our e-mail marketing services? Then contact us and simply ask for more information!

Author: Anastasiia Kostiuk

After many years working for Google, I focus my experience on providing brands with the necessary knowledge how to strategically plan, manage and monitor digital advertising activities.